Marketing resume guide

This guide helps you tailor a Marketing resume to a specific job description while keeping it clear, truthful, and ATS-friendly.

What hiring teams look for

• Channel strategy and execution
• Experimentation and iteration
• Brand + performance balance
• Growth metrics and attribution awareness

Strong resume structure

• Header (name, location, links)
• 2–3 line summary aligned to the role
• Skills (grouped, not a keyword dump)
• Experience (impact-first bullets)
• Projects (optional but powerful)
• Education / certifications (as relevant)

Skills section: what to include

• Channels: SEO, paid, email, social (what you owned)
• Metrics: CAC, ROAS, CTR, conversion, retention
• Content: strategy, positioning, messaging
• Tools: analytics platforms you used

Bullet writing: the formula that works

Use: Action + Method + Result (+ Scope)

Examples:

• “Grew organic traffic by 60% in 4 months via content strategy and technical SEO fixes.”
• “Improved ROAS by 1.8× through creative iteration and audience segmentation.”
• “Built lifecycle email flows that increased activation by 10%.”

ATS and formatting notes

• Make channel ownership explicit
• Tie marketing work to business outcomes

Common pitfalls

• Only listing channels without results
• Vague “ran campaigns” bullets
• No clarity on ownership vs support

Using HyperApply for this role

• Use HyperApply to align your resume to the job’s channels and goals (demand gen vs brand vs lifecycle).
• Related: /learn/how-to-tailor-your-resume-to-a-job-description