Sales resume guide

This guide helps you tailor a Sales resume to a specific job description while keeping it clear, truthful, and ATS-friendly.

What hiring teams look for

• Quota attainment and consistency
• Pipeline building and conversion
• Deal strategy and stakeholder handling
• Vertical/domain experience (if relevant)

Strong resume structure

• Header (name, location, links)
• 2–3 line summary aligned to the role
• Skills (grouped, not a keyword dump)
• Experience (impact-first bullets)
• Projects (optional but powerful)
• Education / certifications (as relevant)

Skills section: what to include

• Metrics: quota %, ARR, deal size, win rate
• Motion: inbound/outbound, enterprise/SMB
• Tools: CRM, outreach (what you used)
• Process: discovery, negotiation, forecasting

Bullet writing: the formula that works

Use: Action + Method + Result (+ Scope)

Examples:

• “Exceeded quota by 120% for 3 consecutive quarters; closed $X ARR across Y deals.”
• “Improved outbound conversion by 25% through segmentation and messaging tests.”
• “Built pipeline from $0 to $X in 6 months in a new territory.”

ATS and formatting notes

• Put numbers early and often
• Keep bullets short and scannable

Common pitfalls

• No hard metrics
• Over-claiming without proof
• Too much tool listing vs performance

Using HyperApply for this role

• Use HyperApply to mirror the job’s sales motion and product domain in your summary and skills.
• Related: /learn/how-to-quantify-impact-in-resume-bullets